Sharifa leads transformative tech projects that drive innovation and growth and enhance digital economies. She helps new companies secure funding, refine business models, and implement strategies so they can become leaders in competitive markets.

Sharifa joined the Visit Qatar team in 2024, where she leverages her expertise in Web3, blockchain, AI, and metaverse technologies to advance tourism promotion in Qatar through innovative digital solutions. She completed her Executive MBA at HEC Paris, enhancing her leadership skills and ability to create sustainable growth and improve operational excellence.