{"id":31208,"date":"2025-11-06T00:00:00","date_gmt":"2025-11-06T00:00:00","guid":{"rendered":"https:\/\/www.fm.gov.om\/31208\/"},"modified":"2026-01-05T15:37:17","modified_gmt":"2026-01-05T15:37:17","slug":"oman-at-world-travel-market-in-london-2","status":"publish","type":"post","link":"https:\/\/www.fm.gov.om\/en\/31208\/","title":{"rendered":"Oman at World Travel Market in London"},"content":{"rendered":"

Oman’s Ministry of Heritage and Tourism<\/a> participated in the World Travel Market<\/a> (WTM) in London, UK, from November 4-6, 2025.<\/p>\n

The World Travel Market is one of the most prominent annual events in the global tourism industry and among the largest international tourism exhibitions. More than 180 countries took part, with more than 80 seminars and workshops, more 34,000 scheduled meetings, and around 50,000 tourism professionals attending over three days.<\/p>\n

The event highlighted the latest global tourism trends, including digital innovation, sustainable tourism, and future travel experiences, serving as a vital platform for knowledge exchange and industry foresight.<\/p>\n

The Omani delegation included institutions and companies operating in the travel and tourism sector, hotel establishments, and strategic partners, as well as 29 tourism institutions representing hotels, travel agencies, and tourism offices.<\/p>\n

Through its participation in the World Travel Market, the Ministry aims to strengthen the Sultanate of Oman\u2019s presence at the world\u2019s largest travel and tourism exhibition and to continue its promotional efforts to position Oman as a leading global and sustainable tourist destination that offers innovative tourism experiences and diverse attractions.<\/p>\n

The event also provided an opportunity for Omani tourism companies and institutions\u2014especially small and medium enterprises\u2014to take part in the exhibition and establish direct communication channels with major global tourism companies through the exhibition\u2019s specialised database.<\/p>\n

\"Ministry<\/p>\n

The Ministry seeks to strengthen its strategic partnerships with leading global tourism bodies and organisations, and to deepen cooperation that will boost the tourism sector to record levels of growth. These efforts will directly increase the sector\u2019s contribution to the national economy, build \u00a0tourism flows to Oman, and empower companies and establishments operating in the tourism field to deliver high-quality and efficient services.<\/p>\n

During the exhibition, the Ministry of Heritage and Tourism announced a number of new promotional programmes implemented in cooperation with its strategic partners, as well as several joint initiatives with tourism institutions in the Gulf Cooperation Council (GCC)<\/a> countries.<\/p>\n

Azan bin Qasim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism, said that the Ministry\u2019s participation in the World Travel Market is a continuation of its efforts to strengthen Oman\u2019s presence on the global tourism map and to benefit from the exhibition\u2019s activities to showcase the country\u2019s tourism products. He added that this event serves as an important platform for forming partnerships with global travel companies and reinforces Oman\u2019s position as a tourist destination appealing to a diverse range of visitors.<\/p>\n

He further explained that such international exhibitions, which attract major tourism institutions and leading media organisations from around the world, are valuable opportunities to highlight Oman\u2019s unique and innovative tourism models. These are shaped by the country\u2019s rich environmental, natural, and geological diversity, making it a distinctive destination that combines a wide range of experiences including adventure, wellness and medical tourism, incentive and conference tourism, wedding tourism, as well as cultural, environmental, and sports tourism.<\/p>\n

The Undersecretary added that the Ministry is keen to draw from global experiences in tourism and related sectors to develop local content, encourage community initiatives, and promote the development of tourism products. This includes stimulating the job market, generating economic returns, opening new tourism horizons, and launching integrated packages and programmes of exceptional experiences that make optimal use of Oman\u2019s natural and cultural resources.<\/p>\n

The Oman pavilion\u2019s activities included a comprehensive media seminar covering various tourism themes in the Sultanate, attended by international media representatives who were briefed on the latest sector developments. It also featured a media workshop with the national tourism identity team, introducing the visual identity, its symbols, meanings, and media messages, along with the launch of a dedicated video to highlight Oman\u2019s authentic values and reinforce its position as a leading regional and global tourism and investment destination.<\/p>\n

The pavilion also showcased a variety of new tourism projects and initiatives, attracting strong interest on the first day from representatives of travel and tourism companies and the media. Numerous bilateral meetings were held with representatives of participating countries to explore opportunities for tourism cooperation and discuss potential partnerships.<\/p>\n

Ahmed bin Ali Al Mahrouqi, Vice President for Sales at Oman Air<\/a>, noted that Oman Air\u2019s participation in the London World Travel Market underscores the institutional integration between the airline, the Ministry of Heritage and Tourism, and other partners in the travel and tourism sector, all working towards achieving national goals and vision. Through this participation, Oman Air highlighted its products, routes, and recently launched destinations, most notably the reinstatement of its second daily flight to London. \u00a0The event also provided opportunities to meet aviation partners and explore new avenues of collaboration.<\/p>\n

Engineer Ahmed Al Amri, CEO of Oman Airports<\/a>, stated that Oman Airports used this global event to showcase its achievements and successes as a key driver of Oman\u2019s economic and developmental growth.<\/p>\n

Shabib bin Mohammed Al Ma\u2019amari, General Manager of the National Travel Operator, stated that its participation in the World Travel Market reflects the company\u2019s commitment to linking Omani travel and tourism service providers, including small and medium enterprises, to global booking platforms.<\/p>\n

He explained that the Visit Oman<\/a> digital platform offers more than 320 unique tourism experiences in collaboration with more than 200 service providers, helping enhance global access to Omani tourism products. He added that the company has recently signed several international and regional agreements and established a series of strategic partnerships aimed at expanding digital distribution, improving the visitor travel experience, and facilitating booking and travel procedures.<\/p>\n

A highlight of Oman\u2019s pavilion was the Omani Culinary Arts Corner, part of the Gastronomy and Culinary Tourism programme launched by the Ministry two years ago. The corner featured initiatives introducing visitors to Omani cuisine and developing chefs\u2019 skills in creating and preparing dishes.<\/p>\n

The Ministry also held a joint press conference with the global Ironman Group<\/a> to announce a strategic partnership aimed at establishing Oman as a leading global destination for adventure and sports tourism. Under this partnership, the Sultanate will host a series of major international championships over the coming years.<\/p>\n

This initiative marks a major step forward in investing in sports tourism in line with Oman Vision 2040<\/a>, which aims to diversify income sources, enhance Oman\u2019s global presence, and leverage its advanced infrastructure and unique natural and environmental assets.<\/p>\n","protected":false},"excerpt":{"rendered":"

Oman’s participation in the Market continued efforts to strengthen Oman\u2019s presence on the global tourism map.<\/p>\n","protected":false},"author":1,"featured_media":31209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,116],"tags":[],"class_list":["post-31208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-posts-and-videos","category-trade-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fm.gov.om\/en\/wp-json\/wp\/v2\/posts\/31208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fm.gov.om\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fm.gov.om\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fm.gov.om\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fm.gov.om\/en\/wp-json\/wp\/v2\/comments?post=31208"}],"version-history":[{"count":4,"href":"https:\/\/www.fm.gov.om\/en\/wp-json\/wp\/v2\/posts\/31208\/revisions"}],"predecessor-version":[{"id":33958,"href":"https:\/\/www.fm.gov.om\/en\/wp-json\/wp\/v2\/posts\/31208\/revisions\/33958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fm.gov.om\/en\/wp-json\/wp\/v2\/media\/31209"}],"wp:attachment":[{"href":"https:\/\/www.fm.gov.om\/en\/wp-json\/wp\/v2\/media?parent=31208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fm.gov.om\/en\/wp-json\/wp\/v2\/categories?post=31208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fm.gov.om\/en\/wp-json\/wp\/v2\/tags?post=31208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}